A rebrand and launch to reposition the worlds biggest dairy trade show
Founded in 1897, the Nantwich Cheese Show is the Oscars of the dairy industry – not that you would have known it from the name. Indeed, I had no idea about its importance to the trade as a global showcase for retailers and supermarket buyers, but in recent years they had faced competition from rival trade events.
Understanding this informed a relaunch campaign for a new brand identity befitting both its heritage and standing in the industry.
I created this short animation to demonstrate the concept behind the brand and introduce the key brand guideline assets.
Two full page trade press ads released either side of the festival launched the new look within the dairy industry. I worked with our creative director on the concept, design and direction.
I then rolled out the brand identity across the festival and as well as designing the quarterly magazine, Smile.
